The CBD space has been suffering in almost every case except one: Smart Decision, Inc. (OTCMKTS:SDEC). This one stock has rallied nearly 700% in the past two months, while other names in the space have been flat or declining. The factor that solves this seeming riddle is the company’s interesting positioning in the sector. You see, SDEC isn’t a CBD producer or supplier. It’s a technology platform for helping new consumers attracted to the CBD space find the best product for their needs.
This was sorely needed, which is likely why the stock has performed so well. Another reason for this performance is the early sense of traction the company is getting in the space. A good example of this is the rapid swell of participating brands eager to be a part of the CBDSmartDecision.com affiliated platform. In fact, just this morning, the company announced that 53 different top-tier brands had already signed on.
Smart Decision, Inc. (OTCMKTS:SDEC) is developing a platform to help CBD suppliers and shoppers connect in a mutually beneficial process where consumers find the right product the first time. That will enable fewer returns and more return customers.
The data is extremely clear: the number of new adopters in the CBD space will balloon over coming quarters and years, but the challenge for those consumers is the complexity inherent in making decisions as a CBD consumer. It’s a complicated process. And frustration and decision-paralysis is common. So are mistakes and returns, and consequential consumer dissatisfaction after the fact.
That’s where CBDSmartDecision.com comes into play. The company is developing a powerful resource in partnership with MIT-trained computational data engineers that harnesses AI, big data, and machine learning to automatically connect new shoppers with the perfect product to suit their needs.
The company’s latest announcement is proof that the industry is latching onto the solution as a means of solving one of its most pressing problems.
Keeping the Promise
The company’s release dated January 30 contained a promise: management projected it would see the number of platform members surpass fifty (50) leading CBD brands by the time the Smart Decision team arrived in Las Vegas for the USA CBD Expo 2020 on February 13.
The company’s latest release from this morning contains the other side of that promise: The Company is proud to now affirm that it has reached this objective, with fifty-three (53) brand partners now on board.
Adam Green, Smart Decision CEO, commented, “We want to foster a relationship with our shareholders and with the larger market built on a rock-solid foundation of credibility. If we say we’re going to do something, then we’re going to do it. This idea lies at the very core of our identity as a company.”
According to the release, Management notes that the next step will be to decide on a precise level at which to cap the number of affiliate members on the CBDSmartDecision.com platform. The Smart Decision platform is set for an advanced preview for interested investors and members of the public this week at the Expo in Las Vegas and is on schedule for beta launch at the end of Q1. CBD is a notoriously complex consumer experience, with a vast set of permutations defining every consumer decision. For new adopters, the result can be frustration, hesitation, or an abandoned shopping cart, which is devastating for producers and suppliers of CBD and CBD-based products. The Smart Decision platform harnesses AI and computational data engineering to provide consumers with a more positive experience and to help producers and suppliers avoid the pain of lost leads, returns, and upset customers, ultimately connecting the parties in mutually beneficial transactions on its platform.
“We don’t want to take on too many affiliates,” continued Green. “We can pass on more value to our shareholders by reinforcing a sense of exclusivity. Judging by the current flood of demand we are seeing from brands interested in being incorporated into our platform, this is hardly a stretch. Most importantly, we already have a sufficient field of top-tier brand partners to credibly represent a sense of comprehensive product coverage to consumers. At the end of the day, that represents one of the big check-boxes on the path to achieving what we set out to do here.”
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