The future of cannabis cultivation is becoming bright and more intense by the day. This has pushed out many companies from their comfort zones as they run after the gold mining of cannabis business. Puration Inc. (OTCMKTS:PURA) is one such company and has partnered with Nouveau, Inc. It has introduced a home-grown source of hemp for its CBD extractions for use in its EVERx CBD Sports Water.
The EVERx CBD Infused Sports Waters hit the market in 2017, and since then it has become the chief CBD infused beverage. Its sales grew with a relatively 600% in the first year of launching it. The product has so much presence in the market more than even the CBD of most CBD infused waters.
The endorsement of hemp farming in the United States
PURA is taking advantage of the legalization of hemp farming in the United States through the 2018 Farm Act. The company will work alongside Kali-Extracts, which will source CBD from NOUV’s hemp cultivation operation. According to its CEO, Brian Shibley, NOUV will soon plant hemp on 100 acres of land already irrigated. The partnership between Kali Inc. (OTCMKTS: KALY) and NOUV will help in scaling up operations on the land.
“NOUV already has staff and operations in place with an extensive 25 greenhouse traditional nursery operation generating revenue and paving the way forward future cannabis cultivation,” says Shibley.
PURA has set a goal of $5 million in annual sales for 2019
The company is not leaving anything to chance and has already worked on strategies, which will enhance its 2019 goals. The primary goal is to hit $5 million in annual sales, and this will not be a walk in the park. However, it has started on a very positive note given that it is already receiving orders for its EVERx CBD Sports Water.
According to Shibley, the kind of orders they are receiving have redoubled their confidence in achieving their set goals. One of the distributors has doubled the size of the next order, which means the sales report for the first quarter of the year will be incredible.