North American Cannabis Holdings Inc. (OTCMKTS: USMJ) has announced the relaunch of the EVERx CBD Sports Nutrition Beverage that it acquired from its sister firm Puration Inc. (OTCMKTS: PURA) in 2021.
PURA reconfigured its operations to concentrate on the full potential of the industrial hemp industry after creating EVERx as a portion of a broader marijuana-infused consumable product development and research drive. In return for a lifelong royalty arrangement, PURA divested EVERx to USMJ.
USMJ relaunching EVERx CBD Sports Nutrition Beverage
PURA created EVERx as the premier CBD drink in the fitness and nutrition industry, with millions in yearly revenue. EVERx was distributed through one of USMJ’s eCommerce sites, www.USMJ.com. Unfortunately, after acquiring EVERx in the middle of the epidemic, USMJ opted to wait out for the economic fallout of the pandemic and relaunch the CBD sports nutrition drink at a later date.
USMJ is relaunching the product with a new formula and design. The revised formula and appearance are intended to broaden EVERx’s appeal outside the sports nutrition sector. Alkame Holdings Inc. (OTCMKTS: ALKM) is still bottling EVERx.
In connection with the EVERx relaunch, USMJ aims to make a big trade show revelation before the end of this month. The EVERx CBD Sports Nutrition Beverage will be reintroduced live at a major trade event in the near future by USMJ.
The relaunch of EVERx marks the start of a larger drive to expand cannabis commerce in the United States. After the relaunch of EVERx, the company intends to offer a slew of new products, both in-house and third-party, in an effort to boost the company’s eCommerce sales.
ACI Conglomerated refocusing strategy of its firms
ACI Conglomerated, the controlling stakeholder of USMJ as well as Puration, Inc. (OTCMKTS: PURA) and Priority Aviation, Inc. (OTCMKTS: PJET), declared in September of last year that it planned to refocus and broaden its overall strategy with the three firms. As a result, PURA is refocusing its operations on industrial hemp while PJET is diversifying beyond the cannabis sector to the student life market.
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