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NewAge Inc. (NASDAQ:NBEV) Expanding Its Operations In Europe As Lucim™ Gets Recognition As A Safe Skincare Product



NewAge Inc. (NASDAQ:NBEV) announced a record net revenue increase in Europe, record attendance at its virtual events, and record numbers of new Brand Partners. 

NewAge is growing its revenue and number of brand partners. 

The company formed following a merger with Morinda, ARIIX, and other e-commerce companies in November last year. NewAge has been accelerating growth and building on the success and excitement associated with the merger. Under Region President Cameron Bott’s leadership, NewAge Europe has experienced triple-digit organic growth since last year and has carried that to this year. 

In recent months, several Brand partners have joined NewAge in the Western European region focusing on Italy, UK, Belgium, France, and Spain.  Similarly, several customers have subscribed to its healthy products portfolio. NewAge™ created quality online interactive tech platforms that will enable broadcasting its virtual events in 12 languages. There were over 18,000 people who live-streamed NewAge’s events across Europe, with a social media reach of 200,000 people. 

Direct Selling News has recognized the company as a revenue-generating business, ranking it at No. 29 on the DSN Global 100 Top revenue-generating companies list. The 2021 DNS list will feature in the June Direct Selling News magazine issue, and it recognizes the direct selling industry’s impact in social and economic realms. 

Lucim™ recognized as a safe skincare line.

Good Face Project (GFP) has recognized the company’s Lucim™ skincare line for its unique quality and safety. GFP is among the most trusted resource globally for fact-checking unsafe and toxic ingredients in makeup, skincare, and baby products. Most importantly, Good face uses modern sciences and combines them with AI to analyze product formulations with the most up-to-date scientific research. 

NewAge Chief Product Officer Deanna Latson said that it rare to have skincare product lines receiving GFP seal of approval, and they are delighted to have received such recognition. Latson said that savvy consumers are looking for trusted sources for clean beauty without compromising product efficacy. Most importantly, GFP offers transparency between brands and customers, and thus customers knowing Lucim™ is a quality product is a great news. 

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