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Greenlane Holdings Inc (NASDAQ:GNLN) Extends Its Luxury Lifestyle Brand In NYC – Higher Standards To Three Retail Locations In Uruguay



Greenlane Holdings Inc (NASDAQ:GNLN) extended the global presence with the inauguration of three Higher Standards, an NYC luxury lifestyle brand, in shop-in-shop retail locations in Uruguay.

Attractive features in each location

The shop-in-shop outlets, which are part of the immersive retail concept of Kaya Kerb House, are situated in Jose Ignacio, Punta del Este, and La Barra, the exclusive areas in Uruguayan Riviera. Each location features attractions beyond dispensary offerings to satisfy the tastes of all cannabis users.

La Barra-based Higher Standard store features a members-only club, art gallery, Kaya dispensary, and a tapas restaurant. The Jose Ignacio pop-up store located in the Casagrande club’s galleria features the Kaya Café.

High tech vaporizers in Shop-in-shop outlets

Higher Standard stores established in Uruguay provide a curated selection of luxury smoking accessories such as Marley Natural™ products, G Pen, and best-in-class high-tech vaporizers. They also offer lifestyle brands like Jonathan Adler. The users can also procure US-made glass, apparel, and other branded lifestyle accessories from these stores.

CEO of Greenlane, Aaron LoCascio, said the company expanded its Higher Standard stores worldwide by entering a pact with Kaya Herb Group. The company fulfills its target to provide an unforgettable experience to worldwide cannabis consumers.

The alliance with Kaya Herb Group provides both brands an opportunity to educate the customers and provide a meaningful experience.

Acquires assets of Eyce

Greenlane took over all the assets of Eyce, which engages in the production and sale of premium SMP (silicone smoking products). Eyce is a trusted partner for Greenland for over seven years. Aaron commenting on the deal, said the company is pleased to welcome Eyce to its series of brands. He further said the team of Greenlane is pleased to work with a talented and experienced team of Eyce to expedite the growth of its brands.

Aaron said the recent takeover of Eyce represents the thrust of Greenlane to acquire a high-quality platform in cannabis and high-quality brands to promote revenues. The deal helps the company to offer rich dividends for the shareholders going forward.

CEO of Eyce, Charlie Hoch, said the company enjoyed the incredible support of Greenlane for several years. Its platform helped the company to introduce products in the market quickly.

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