Connect with us


Fire & Fire Flower Inc. (OTCMKTS:FFLWF) Opens Co-Located Stores With Alimentation Couche-Tard At Circle K Locations



Fire & Fire Flower Inc.’s (OTCMKTS:FFLWF) subsidiary Fire & Flower Holding Corp has opened two of its first cannabis retail locations next to Circle K stores in Alberta. These are pilot stores that it launched with Alimentation Couche-Tard.

Locations at Circle K outlets to offer convenience 

The company expects to benefit from the initiative due to the high traffic Circle K outlets. The move will help deliver exceptional convenience for pot customers. This will also maximize the Sparks Perks™ program’s outcomes as well as the Spark Fastlane ™ e-ordering services at the conveniently placed outlets.

The two stores in Grande Prairie and Calgary will be among the first of more opportunities expected to co-locate marijuana retails stores going forward. Fire & Flower will own and run the co-located outlets independent of the neighboring Circle K locations as per the necessary regulations. The company expected to open the Grande Prairie outlet in the July 6 week with the Calgary store also opened the following week on July 13, 2020.

The cannabis operator is partnering with Alimentation Couche-Tard Inc., which bought a 9.9% stake in Fire & Flower in July last year. The Quebec based Alimentation Couche-Tard has the option of increasing its stake in the cannabis company to 50.1%.  Alimentation Couche-Tard has International operations, and in Canada, it operates mostly as Circle K, but it still operates as Couche-Tard Quebec.

Dire & Flower leveraging domestic and international opportunities

Fire & Flower CEO Trevor Fencott indicated that they are delighted to embark on an initiative with Alimentation Couche-Tard as they continue to grow their working relationship. Trevor said that the company’s co-location strategy is to leverage both domestic as well as international opportunities.

He added that they believe that the combination of convenient cannabis pickup locations with the online engagement offered through the Spark Perks program and Hifyre platform offers customers a differentiated value proposition. Trevor concluded that its strategy to innovate in convenience-focused and omnichannel retail locations position the company well to capitalize on opportunities.

*Past performance is not a predictor of future results. All investing involves risk of loss and individual investments may vary. The examples provided may not be representative of typical results. Your capital is at risk when you invest – you can lose some or all of your money. Never risk more than you can afford to lose.By submitting your information you agree to the terms of our Privacy Policy • Cancel Newsletter Any Time.This is a FREE service from Finacials Trend. Signing up for our FREE daily e-letter also entitles you to receive this report. We will NOT share your email address with anyone.


PROFILES1 month ago

Post Views: 33,907 Can you spot the difference between the hemp plant and marijuana plant? Hint: It’s not in the...

Business2 months ago

Stem Holdings Inc (OTCMKTS:STMH) Reports A Growth Of 960% In Q3 2020: Unveils TJGardens Branded Tinctures

Post Views: 774 Stem Holdings Inc (OTCMKTS:STMH) posted an increase of 960% YoY to $6.7 million in Q3 2020. It...

Business2 months ago

Indiva Ltd (OTCMKTS:NDVAF) Signs Three Provincial Agreements: Expands Distribution Network To Eight Provinces: Reports A Robust Growth Of 1273.7% In Q2 2020 Revenues

Post Views: 694 Indiva Ltd (OTCMKTS:NDVAF) posted a robust growth of 1273.7% YoY to CAD 2.826 million in revenues in...

Business2 months ago

4Front Ventures Corp (OTCMKTS:FFNTF) Receives Approval From CCC For Mission Dispensary and Cultivation Facilities In Worcester: Will Commence Adult-Use Cannabis Sales

Post Views: 743 CCC (Cannabis Control Commission) in Massachusetts approved cultivation and processing facilities and Mission Dispensary of 4Front Ventures...

Business2 months ago

Pure Sunfarms, A Joint Venture Of Village Farms International Inc (NASDAQ:VFF), Ships Bottled Oil Products TO British Columbia

Post Views: 821 Pure Sunfarms, which is a Village Farms International Inc (NASDAQ:VFF) JV, commenced shipment of Cannabis 2.0 products...


Health Canada Grants Cannabis 2.0 License To Abba Medix Corp, An Auxiliary Of Canada House Cannabis Group Inc (OTCMKTS:SARSF)

Post Views: 671 Abba Medix Corp., a wholly-owned subsidiary of Canada House Cannabis Group Inc (OTCMKTS:SARSF), received an amended cannabis...