Diego Pellicer Worldwide Inc. (OTCMKTS:DPWW) has announced that in July its Denver Licensee reported exceptional sales along with an 8.56% increase in average tickets sales from April which has given an edge in the market.
Diego Pellicer Worldwide leveraging the craft cannabis segment
Ron Throgmartin the CEO of Diego Pellicer Worldwide stated that Diego Pellicer-Colorado has demonstrated that having premium products, good customer service as well as offering world-class shopping experience can be the difference towards realizing success. Throgmartin said that craft cannabis, for instance, is big news in the industry currently but Diego Pellicer-Colorado has been working hard to ensure they curate and make it accessible at all prices. This has been vital to the company and has helped deliver its premium promises of expanding its customer base.
The CEO shared his insight on craft cannabis in the August 2019 Marijuana Business Magazine. He also shares the vertical integration strategies the company is taking as well as an understanding of the retail cannabis environment. Throgmartin indicates that’s that they are considering becoming vertically integrated to a point the company has some ceiling on pricing, quality, and availability but not to the extent of compromising the company’s promise to its customers of producing the best product for them.
Growing opportunities in Colorado
Colorado presents numerous opportunities to the company following the signing into law House Bill 1090 by Governor Polis in May 2019. The public Company law which will be effective from November this year permits public companies in Colorado to own cannabis licenses. According to the CEO, for the company to grow it has to take necessary steps in ownership and operations in cannabis as well as branded marijuana products that will be offered in their retail locations and company stores.
The cannabis brand and the retail company seeks to elevate the shopping experience of cannabis regardless of the location of the customer. The company is developing and managing high-end cannabis retail stores and cannabis products. The company has already positioned itself as a vertically integrated cannabis company to take full advantage of the market once marijuana is federally legalized.
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