CURE Pharmaceutical Holdings’ (OTCMKTS:CURR) wholly-owned subsidiary, Sera Labs Inc., has enlisted Nicole Kidman as its strategic business partner and brand ambassador globally for their topical products. Besides being the brand’s face, Kidman will also be vital in product development and messaging’s strategic direction.
Nicole Kidman is Sera Labs’ brand ambassador
Nancy Duitch, CURE Pharmaceutical’s chief strategic officers and Sera Labs CEO, said that they are delighted to have the Oscar, Golden Globe, and Emmy Award winner as part of their team. She said that the company wanted to work with someone who genuinely cares about growing business. Duitch said that someone lending their name wants something that could have worked for the company, but Nicole is forward-thinking, savvy, and embodies Sera Labs brand values.
Kidman will bring her experience in the beauty sector to helo Sera Labs in boosting multi-channel distribution sales for Seratopical®, an anti-aging skincare line, and topical ultra-hydrating and pain relief body serums and creams. The deal will include Sera Lab’s current topical products, plus their products are expected to launch in 2021.
Kidman said that the partnership decision with Sera Labs was an easy one for her. She explained that she enjoyed CBD wellness products’ benefits first-hand following her injury last year. Kidman added that joining Sera Labs is a huge milestone for her.
Sera Labs launches proprietary oral thin-film strip tech, Nutri-Strips™
Recently, Sera Labs introduced new innovative products to the market produced through ground-breaking tech and extraordinary ingredients. Sera Labs is an industry leader offering innovative consumer solutions. Its latest launch is Nutri-Strips brand with multi-channel marketing and advertising strategy begijngi9ng with Sleep A.S.A.P.™, which gives a fast-acting, drug-free solution to sleep problems.
Most importantly, Nutri-Strips activate directly in the tongue, thus ensuring fast delivery. Therefore this implies that you will not need chewing, water, or any straggly to swallow pills. The company has formulated the strips through proprietary organic polymers that trap active ingredients in a liquid mesh cured into Nutri-Strips.