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Curaleaf Holdings Inc. (OTCMKTS: CURLF) Expands B. NOBLE Pre Rolls and Rolling Stone by Select Brands National Launch



Curaleaf Holdings Inc. (OTCMKTS: CURLF) and B NOBLE Inc. have announced the continuation of the national launch of the B NOBLE brand 2-pack pre-rolls to stores in Illinois, Arizona, Maine, Nevada, Michigan, and Oregon. B NOBLE brand first launched in July this year in Maryland, and currently its available in eight states.

Noble pre-rolls to launch in other states 

The B NOBLE brand tells the story of Bernard Noble, who spent 13 years in prison for having an equivalent two joints of marijuana. He was released after seven years following advocacy to free him. Each pre-roll has 2 one Gran pre-rolls for two cannabis grams.

Hip-hop and visual artist Fab 5 Freedy, co-founder B. NOBLE, said, “Our partnership with Curaleaf is our deeper dive into dedicated social equity work. B NOBLE exists to generate support for the defense of people impacted by the War on Drugs.”

Curaleaf CEO Joe Bayern commented, “When you choose B NOBLE, you choose to be a part of the work that rights the wrongs of the past and paves the way for an equitable and inclusive future where non-violent cannabis-related incarceration is erased once and for all.”

Curaleaf to expand Rolling StonE by Select brand 

Curaleaf announced recently that its Select brand had reached an agreement with Rolling Stone to expand its co-branded line Rolling Stone by Select across the US. These marijuana products “made for Music” will launch in Massachusetts, Arizona, and California early next year.

Bayern said, “Rolling Stone has been covering cannabis with authentic, hard hitting journalism and amplifying the synergies between music, cannabis, and culture for over fifty years, and we hope this carefully selected co-branded product line continues to destigmatize and normalize cannabis consumption. Select has set itself apart in the vape world by constantly innovating and manufacturing the highest-quality, smoothest cartridges possible, and we look forward to bringing new cannabis experiences to our customers.”

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