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Charlotte’s Web Holdings, Inc. (OTCMKTS: CWBHF) Sets Foot into the CBD Wellness Beverage Market



Both established, and startups are racing against time to tap into every loophole in the cannabis industry. Take, for example, Charlotte’s Web Holdings, Inc. (OTCMKTS: CWBHF). The Denver based company is the market leader in innovative hemp extract wellness products. It also runs a portfolio of brands and branded premium quality products. However, the management feels they are not there yet.

With all its substantial experience, Charlotte’s Web is now eying the CBD wellness beverage market. Thanks to the new CBD social elixirs currently under development in preparation for their launch later in the year. According to Charlotte’s Web CEO, Jacques Tortoroli, they have what it takes to develop the beverages. In any case, they have access to the best-in-class formulations blended with other functional botanicals and natural flavours.

“Entering the beverage category is reflective of our increased focus on new product categories and formats to drive our topline growth,” Tortoroli commented.

Re-engaging the Bold and Entrepreneurial Culture 

The CBD beverage market achieved $245 million in sales in 2021, up 50% from 2020. And the anticipation is that it will get to $1.3 billion in 2026, representing a 40% CAGR.

To tap into this, Charlotte’s Web is stepping in to unleash the healing powers of botanicals, a move that will benefit the planet and all who live upon it.

The company founded by the Stanley Brothers is a force to reckon with and a catalyst for innovation. It is quickly re-engaging its bold and entrepreneurial culture through its vertically integrated business model by positioning its business and operations for long-term growth and profitability. To date, the company has more than 14,000 retail doors of distribution and 8,000 health care practitioners.

Accelerating its Global Opportunity in Parallel with the US Market

Charlotte’s Web was one of the many beneficiaries of the passing of California Assembly Bill 45 in October of 2021. The move opened new retail doors within the state, accelerating the company’s global opportunities. The Chief Financial & Operating Officer, Wes Booysen, has also confirmed that they have discussions underway in Canada, Israel, the U.K. and the E.U, bringing substantial international experience.

And going into 2022, their new focus is on eCommerce consumer experience social media marketing strategies.

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