cbdMD Inc. (NYSEAMERICAN:YCBD) announced an extension of the exclusive Official CBD marketing partnership with ViacomCBS’s wholly-owned subsidiary Bellator MMA. The company has also filed a new patent application with USPTO to seek patent protection in novel formulations and delivery systems and manufacturing.
cbdMD files new patent application
The company recently applied for patent protection as part of its current IP strategy to ensure it has the right protection for its product lines. cbdMD Chairman and co-CEO Martin Sumichrast indicated that the company has been an innovation leader in the CBD industry. Sumichrast stated that pursuing IP is a priority for the company as it seeks to grow and strengthen its assets in a well-organized mind-set.
The new patent filing supports the vision of the company as a distinguished science-based firm in the currently crowded CBD market. he added that growing R&D in real-life applications drives innovation, and thus protection of such ideas and technology is consistent with the company’s strategy.
cbdMD’s CD brand to be featured in Bellator fights
As part of its partner’s extension agreement with Bellator MMA, cbdMD will be featured prominently on the mat at all the Bellator MMA fights and across Bellator’s social media content. Bellator MMA President Scott Coker indicated that cbdMD has shown to be one of the most trusted CBD brands among the top Bellator MMA fighters. Cocker stated that they were delighted to help cbdMD in growing brand awareness. He explained that with the onset of more ad opportunities they believe that can create adequate awareness to help boost sales conversion for cbdMD CBD brand
From July 24, 2020, live on the Paramount Network, Bellator 24, Pettis vs. Bandejas is expected to show Bellator MMA’s return with cbdMD prominently. Bellator MM is a world-famous mixed martial arts entity that features one of the world’s best fighters. It is broadcast to over one billion people across the globe in more than 160 countries. In the US, viewers can watch Bellator through Paramount Network and also DAZN.
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