Aphria Inc. (NASDAQ:APHA) has announced the introduction of topicals to the award-winning Solei® brand. The Solei® brand is famous for its occasion-based offerings, and the topicals will join other currently available range of formats including, pre-rolls and dried flower, oral sprays, soft gels, vapes, and smoke-free oils.
Aphria introduces topicals as part of the Solei® brand
It is important to note that Solei® is Aphria’s first brand to come into the topicals market. Its line-up includes there of the popular Moments: Balance (Orange Citrus), Free (Cucumber Mint), Unplug (Lavender), and the Free Unscented. Most importantly, the Solei® Topicals have been formulated carefully to offer consumers the best available topical (500mg of CD per container) in the Canadian market with superior texture relative to top premium non-infused cream.
Irwin Simon, Aphria’s CEO, stated that topicals to the Solei® brand are a natural expansion and an amazing format offering for the company. Currently, topicals are among the most accessible cannabis formats available, making them the most appealing to most consumers. Irwin added that the company listened to the needs of consumers. As a result, they created a cream with different scents to offer a compelling and relevant offering for customers.
Aphria appoints Ms. Faltischeck as its chief strategy officer in Germany
Aphria continues to inspire and empower communities globally and has strengthened its leadership position in German through Denise Faltischek as its Chief Strategy Officer and CEO. Faltischek, who joined the company in September 2019, has extensive expertise and experience in consumer packaged goods and has led more than 50 acquisitions. She will lead Aphria’s global business strategy and oversee the company’s international and medical business segments.
Irwin said that Denise was instrumental in leading APhria’s strategic initiatives in Canada and internationally as the company sales operations. He added that the company is delighted to have Faltischek expand her role and lead its daily operations in Germany, where she has closely worked with the team since she joined Aphria.
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