4Front Ventures Corp (OTCMKTS:FFNTF) is one of the pioneers of today’s cannabis industry. Throughout its operations, it has endeavored to value-based processes, which facilitate legal access to cannabis. The company has a distribution portfolio of more than 25 cannabis brands such as Crystal Clear, Pebbles, Marmas, and Funkey Monkey.
All these products are distributed through retail outlets and strategically positioned mission branded dispensaries. Today, the company celebrates the authorization to launch adult-use retail and production operations in its Mission dispensary and cultivation/processing facilities in Georgetown, Massachusetts. The authorization was given by the Massachusetts Cannabis Control Commission (“CCC”), a move which help the company build on its momentum to execute its operational goals.
The Expansion of the Company’s Total Addressable Market
Following the authorization by the CCC, 4Front Ventures is now awaiting final adult-use licenses and final inspection. Entry into the adult-use market is a significant accomplishment, according to the company’s CEO Leo Gontmakher. It will not only help the company address a larger market, but it will also provide a platform of driving both top-line and bottom-line growth into its second half of 2020 into 2021.
“Commencing adult-use licensure is… Consistent with our company’s culture of setting operational goals and executing upon them, it’s great to see the building momentum as we announce another of what I expect to be many achievements…’’ Gontmakher explained.
Gontmakher and 4Front Provide a Unique Perspective on the Exciting Growth Taking Place
Cannabis cultivation, production, and retail operations are expanding by the day in almost every state in the United States, such as Washington, Michigan, Illinois, and Massachusetts. On the other hand, having co-founded Northwest Cannabis Solutions, Gontmakher has leadership and industry expertise. The company has become one of the most successful producers of cannabis in Washington State.
4Front Ventures is optimistic about Gontmakher leadership and vision for the company. As many businesses continue to suffer the effects of the COVID-19 crisis, the CEO will be expected to bring on board, competitive ideas of building a successful consumer brand.
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