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4Front Ventures Corp (OTCMKTS: FFNTF) Launched One Gram of Terp Stix™ in Illinois For $25.



4Front Ventures Corp (OTCMKTS: FFNTF) is a multi-state cannabis retailer, and operator leveraged its 4front’s knowledge and launched pre-roll Singles at an Affordable Price Point to Illinois Customers. In addition, the company is expected to roll out Terp Stix singles to dispensaries across the states in the near to medium term.

Launch of singles to increase sales: The company is leveraging its Knowledge of Consumer Preferences, Low-cost Cultivation, and Production Methodologies for delivering Pre-roll Singles to Illinois Customers at an affordable price. The product will be available in different varieties such as High Times Cannabis Cup winner Tiger’s Blood; Green Apple; Blueberry; Strawberry; Pineapple; and Tangerine. As per the company, the product will be available in one-gram at 4Front’s Mission Dispensaries in South Chicago and Calumet City for $25 each. As per 4Front Ventures, the product is already successful for both lifestyle and medical customers in the Massachusetts and Washington markets. The Illinois market is also expected to see an excellent response to the product. Although the product’s success depends on its quality and price, the industry believes that the launch of an affordable product by 4Front Ventures will enable the company to tap the opportunity in the market. In addition, the price point will make the 4Front Venture offering different from approximately 2,000 products available in the market.

Big market to tap: In 2020, sales of pre-rolls cannabis grew almost 50% and surpassed expectations during the pandemic period, as per the cannabis analytic firm Headset. They further stated that pre-rolls are one of the fastest-growing product categories within the cannabis market. In addition, the customer prefers the value products and convenience of consumer packaged (prepackaged) goods. Given the vast opportunity, 4Front Ventures believe that its focus is on improving operating efficiency, streamlining its production process, and capitalizing on growing customer demand by launching a new product in the market. As a result, it will enable the company to gain a competitive advantage over its competitors. 

To maintain the edge and gain the market share, the company launched its products in a different variant, primarily for those customers who have experience using the 4Fronts’ process to homogenize high-quality distillate and indoor-grown flowers. The new variant will mark its presence globally and also help the company increase its sales and value for its shareholders.

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