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22nd Century Group Inc (NYSEAMERICAN:XXII) Focuses On Innovative VR and AR

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22nd Century Group Inc (NYSEAMERICAN:XXII) co-founder Dam Mulhem recently disclosed how the company has been working on the virtual reality (VR) technology. Since 2015, the company has worked diligently to develop various the VR applications to support the live events and content of the TV broadcasting to enable users to become active viewers of the popular shows on the company’s platform.

The company has developed a wide range of applications particularly in education and training. For instance, the company created a simulation known as the Virtual Augmented Lab to raise awareness of the risks expected in the laboratory environment. The firm also developed two video games displaying the escape rooms that the victims could use to escape from danger or when trapped in a place.

The reason behind creating the VR content was prompted Mulhem and his fellow partner when they attended a certain event and they experienced long queues for VR headset demonstrations and decided to use the idea to develop various VR applications in other areas. The 22nd Century Group is one of the leading Biotechnology companies that focus on reducing the effects of prolonged use of cigarettes by encouraging the use of natural Hemp based products as an alternative.

Despite the increasing number of campaigns on the effects of smoking cigarettes including the warnings printed on the packs of the cigarettes for over 50 years, more than 36.5 million people in the US still smoke and about 480,000 individuals die annually from the medical conditions caused by cigarette smoking. The 22nd Century Group currently uses the proprietary genetic engineering to control the percentage of nicotine available in the tobacco plants.

The company stated that it’s currently growing tobacco plants that have 97% less nicotine compared to the available tobacco strains. Since the company announced its results from the clinical study on how to reduce the addiction impact in cigarettes, the share prices increased significantly.

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